Tuesday, September 11, 2012

How has the culture of marketig come to shape the way American's understand the world and themselves?

Marketing plays a big role in everything that we as consumers purchase. We watch television and get adds, receive adds in the newspaper, magazines and even billboards. We see advertisements everywhere we look, telling us that we need this product or that. We as consumers come to believe that we need to jump the highest, so we get a certain advertised sneaker, we need to cook the best, so we purchase a famous chef's brand of cook ware, and we need to be at our healthiest, so we look for the over the counter medications that will help us get well fastest. We are drawn in to marketing schemes that play on our insecurities as buyers and tempt us with the most colorful ads. Our children are targets of the marketing world and beg for the exciting new toy that they saw advertised during their favorite morning cartoon, or the cereal that they have to have because their favorite character eats it in a television program. Marketing strategists count on being able to get as us on all levels, from mother, father, children and even grandparents. There is always a marketing gimmick to get at us and no foreseeable solution to the issue of eliminating the hold that the marketing world has on us.

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