Tuesday, August 21, 2012

How did the quiz show scandals of the 1950s affect the relationship between advertisers and the networks?

The quiz show scandals of the 1950s set the tone for how advertisers and the networks work with each other today. The quiz show era of the 50's saw a rise in popularity of game shows and was a dominating force in television. Viewers were entertained by the newness and, dare I say, reality of it all. Many of the shows were rigged and that led to many sanctions and regulations. The honor system nolonger exhisted. The networks lost viewers and ultimately money through the forced cancellation of shows. Today, the industry is motivated by ratings and money. They are heavily regulated and leave little to no room for the scandals of the past to come again.

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